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This is the latest RGI, a reusable cup "collar". RGI? Oh yes. that's apparently the newish acronym for Really Good Idea and normally i think it's a somewhat silly acronym but i think it's quite suited to this. The cup collar is adjustable for the size of the cup and it makes drinking out of a take out cup much nicer. I got it in one of the gift shops yesterday and took it into Starbucks this morning. The next guy in line commented on it and thought it was good too. I can't remember how much it was but it was under $10, probably about 4 or 5 i think. Great stocking stuffer, too. (Coconut Creek in Dartmouth Crossing)